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Sunday, June 26, 2011

DMA DataSeal awarded to eCircle

eCircle leading the way for the email marketing industry by achieving the DMA DataSeal standard, which is a recognized standard for information security management systems. The qualification looks at a number of areas within data security including risk assessment, management responsibility, traceability and responsibility of data. The standard shows eCircle has in place the best possible systems to protect our client’s and their customer’s data.

Tuesday, June 14, 2011

Does your Email Service Provider (ESP) provide you just the mailing platform?

Most of the Email Service Providers just provide a software platform for Marketers to blast emails? Is email marketing communications so simple? It it was so simple, then why the companies need a software platform from ESPs? They can just host an SMTP infrastructure and blast mails?

Email Software Platform just provides you the capability to blast mails in an unintelligent way. There are many intelligent analytic required in the platform, to ensure the marketers identify the non-reachable addresses, unsubscriptions, spam complaints, inactive subscribers and constantly engaging ones (not just opens, clicks, but also how many susbscribers viewed the landing page, abandon cart, and bought).

As Email Software platforms becoming sophisticated in terms of features and the ISP deliverability rules getting changed, anti-spam regulatory authorities becoming very stringent and dictating confirmed opt-in, there is increased knowledge and expertise needed for Marketers to send out intelligent and engaging email communications rather than blasting.

Hence Marketers need more than the platform. They need email strategy and consulting, a dedicated account manager and a support team that can resolve the issue quickly and efficiently. As Marketers getting busier with their business, they need an ESP who can take over their entire entire email marketing communications and manage it on their behalf!

Therefore it’s imperative that when choosing an Email Service Provider (ESP) that you select the right one who will match your needs perfectly. Read the following article on Kenscio's website.

Email Marketing Data Security

Recent events that mined the data from Email Service Providers has affected the credibility of the industry and has increased the importance of email data security and protection of subscriber's personally identifiable information.

There are several ways the email data can be compromised or breached. From employees to information security of the email systems and server infrastructure to policies and permissions in the system.

How does your Email Service provider can prove you that they have taken adequate measures in assuring you the security of the data and protection against the above breaches? Are they getting audited for such measures? Do they have a history of such protection?

For more details, read our presentation at