Aghreni Technologies, leader in interactive email and mobile marketing recently published the numbers to the Industry.
It sent about 2,000,000 emails in the month of March 2009 alone, on behalf of its clients through its leading email and mobile marketing platform within 3 months of its operations in India.
Aghreni delivered these emails into recipients inboxes with 98% and above deliverability. The open rates exceeded marketers expectations at above 12%, which is way ahead of Industry benchmarks in India. The click through rates (CTR) are in excess of 25 to 30%. Its platform was able to deliver almost all the emails across all ISPs (including rediff, rediffmail.com, in.com, sify.com) without getting its emails rejected or blocked by the ISPs, which is a major issue for most of the Indian marketers. Indian Marketers are quite amazed at Aghreni's platform features, its ease of use, and powerful metrics. They were able to improve the quality of their database significantly over the campaigns and learn several best email practices to deliver the message to inbox. The platform demonstrated how marketing messages are getting delivered into all ISPs (blocked, rejected, delivered, and spam complaints). Some of the clients are quite excited with the viral marketing features in generating additional leads. The platform provides advanced features like which sections in the email message is getting clicks from recipients most, providing marketers with the knowledge about their offer positioning and creating interest. The platform also provides features on when the message is being read and clicked in real time, so that marketers can send the email message at the appropriate time.
Aghreni's clients include leading internet portals, software development companies, retail brands, education and training institutions and hotels and restaurants.
Aghreni has already 10+ clients in India and fast expanding its clients base across all verticals. Aghreni is very optimistic in delivering more emails on behalf of its client in the next few month and provide marketers with a compelling reason to use email marketing as one of the viable e-channel to reach out to their growing online customer database in India.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has many many years of experience in email marketing working with some of the world’s largest brands across the world. Aghreni brings a world class email marketing platform to the marketers to effectively measure their email marketing campaigns and reap success.
For more information on the product, please visit Aghreni's website at